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Chivas USA Returns to Market in the Santa Ana Area

Posted in The Santa Ana Sentinel by Omar Ávalos Gallegos on April 22, 2013

And just on the heels of the Galaxy’s marketing efforts in Santa Ana, Chivas USA returns to the Santa Ana area to market this weekend’s game against the San Jose Earthquakes.

Edgar Mejía, who is on loan this season from Chivas de Guadalajara, and Anaheim native Carlos Borja will be in person at the Super A’s restaurant at 2949 Fairview Rd in Costa Mesa this Thursday April, 25th. The players will be there from 6 to 7:30 pm signing autographs, handing out jerseys, and giving out tickets to this weekend’s game to the first 50 people in attendance.

Chivas USA has done a number of outreach efforts in the past in Santa Ana proper and the surrounding area. They marketed last year at MainPlace mall with a soccer clinic for kids and at Centennial Park in a 4 versus 4 soccer event called the Battle of LA.

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By Editor

The New Santa Ana blog has been covering news, events and politics in Santa Ana since 2009.

One thought on “The Chivas return to the Santa Ana area?”
  1. “Bread and Circuses” (or bread and games) (from Latin: panem et circenses) is a metaphor for a superficial means of appeasement. In the case of politics, the phrase is used to describe the creation of public approval, not through exemplary or excellent public service or public policy, but through diversion; distraction; or the mere satisfaction of the immediate, shallow requirements of a populace, as an offered “palliative.” Juvenal decried it as a simplistic motivation of common people. The phrase also implies the erosion or ignorance of civic duty amongst the concerns of the common man.

    In modern usage, the phrase is taken to describe a populace that no longer values civic virtues and the public life. To many across the political spectrum, left and right, it connotes a supposed triviality and frivolity that characterized the Roman Republic prior to its decline into the autocratic monarchy characteristic of the later Roman Empire’s transformation about 44 B.C. [citation]

    Therefore, across the race spectrum, anyone who is sports fan is gravely primitive moron mongoloid.

    Chivas or Chupacabras, which ever, is what the Pulido’s Santa Ana needs for escapism from the council’s incompetence and Chief Roja’s SAPD13 terror.

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