ATLANTA– September 8, 2011 – Floor and Decor Outlets of America, Inc., a leading specialty retailer of hard surface flooring and accessories, today announced its plans to open a new store in Orange County, California. The new store, located at 1801 East Dyer Road in Santa Ana, is set to open September 15, 2011. This 70,000 square foot showroom will employ between 50 and75 employees, bringing a significant number of jobs to the Orange County area.
Founded in 2000, Floor and Decor is a category killer in the hard surface flooring market, offering the broadest selection of ceramic, stone, wood and laminate flooring available to both individual consumers as well as contractors. In addition, Floor and Decor also sells a full array of tools and related accessories necessary to complete any hard flooring project. Headquartered in Atlanta, Floor and Decor currently operates 25 stores in 15 U.S. metropolitan markets as well as its online store, www.flooranddecoroutlets.com.
“Floor and Decor provides consumers with the lowest prices for high-quality flooring materials and accessories, the broadest selection of hard surface flooring-with approximately five times the selection of a typical home improvement retailer, and the largest in-stock quantities of project-ready products anywhere,” said Bryant Scott, President of Floor and Decor. “We are excited about the company’s expansion into Orange County and are pleased to offer our incredible products to that community”.
“Floor and Decor enables homeowners to remodel at a substantial savings relative to other retail outlets,” continues Scott. “In light of the current economic environment, we are convinced that consumers are particularly attracted to both competitive pricing as well as the shopping efficiency of having everything needed for a flooring project in one place.”
Floor and Decor offers the best possible price on everything needed to complete a hard surface flooring project under one roof, a compelling value proposition to both do-it-yourself and contractor customers. Floor and Decor expects to accelerate its growth plans by expanding the number of stores and markets in which it will operate.
About Floor and Decor Outlets of America, Inc.: Floor and Décor Outlets of America, Inc. is a leading specialty retailer in the hard surface flooring market, offering the broadest selection of ceramic, stone, wood and laminate flooring available in the industry, as well as tools, decorative and related accessories. Floor and Decor currently operates 25 stores in 15metropolitan markets across the U.S. Stores typically range in size from 60,000to 80,000 square feet, and each store stocks approximately 2,500 SKUs. Floor and Decor is focused on the residential remodeling segment, and its customers are primarily do-it-yourself consumers and professional contractors. The company was founded in 2000 and is headquartered in Atlanta, GA. For additional information, visit www.flooranddecoroutlets.com.
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