Fri. Nov 15th, 2024

It has been a long, expensive road, but Dennis Lluy is set to open the newly renovated Yost Theater in April of this year, according to his website.  The Chase family, who own the Yost, are adding a restaurant and bar service to the historic venue, under Lluy’s direction.

One would think this would be a proud moment for the City of Santa Ana, but Anaheim blogger Gabriel San Roman wrote yet another post about the Yost, over at the OC Weekly this time, questioning Lluy’s motives.

Did the City of Santa Ana rip off the original owners of the Yost, the Olivos family, when they were compelled to sell the Yost, back in 1985, as they could not afford the renovations that City officials deemed necessary?  Yes, it would appear so.  However, that cannot be reversed.  Isn’t it time to move on?

San Roman appears to be upset that the Yost was not turned into a “community space,” but why should it be?  It is a business.  The owner, Irv Chase, has invested a substantial amount of money into this new renovation.  He has a right to turn a profit, doesn’t he?

Does the Yost have a long, colorful history?  Yes it does.  The good news is that it is still standing and now will be better than ever.  Isn’t that a good thing?

Is San Roman upset because this looks like, gasp, gentrification?  So what?  The Fiesta Marketplace is slowly dying.  The new Yost will bring new customers to the area.  How is that a bad thing?  It is up to the remaining Fiesta Marketplace businesses to find a way to make themselves relevant – and profitable.

The good news is that if San Roman and his buddies want to use the Yost, they can rent it.  The Yost Theatre is available for concert/show rentals, special events and location shoots.  Click here to inquire.  You can also call the Yost’s booking line at 714-997-1380.

Features of the new Yost:

  • Concert Quality Sound System
  • Lighting System
  • VIP Lounge
  • Valet and Self Parking
  • Event Management
  • Full Security
  • A Grand Marquee

The Yost is located at 307 N. Spurgeon St., in Downtown Santa Ana.

I say, let’s give Lluy and the new Yost a chance.  I don’t know how Lluy suddenly turned into the bad guy.  He is a great guy and I know he will book a great variety of talent at the Yost.  It is good to have Koos back in town!

author avatar
Art Pedroza Editor
Our Editor, Art Pedroza, worked at the O.C. Register and the OC Weekly and studied journalism at CSUF and UCI. He has lived in Santa Ana for over 30 years and has served on several city and county commissions. When he is not writing or editing Pedroza specializes in risk control and occupational safety. He also teaches part time at Cerritos College and CSUF. Pedroza has an MBA from Keller University.

By Art Pedroza

Our Editor, Art Pedroza, worked at the O.C. Register and the OC Weekly and studied journalism at CSUF and UCI. He has lived in Santa Ana for over 30 years and has served on several city and county commissions. When he is not writing or editing Pedroza specializes in risk control and occupational safety. He also teaches part time at Cerritos College and CSUF. Pedroza has an MBA from Keller University.

One thought on “Why not give Dennis Lluy and the new Yost Theater a chance?”
  1. Yes, in all of the heated arguments about “gentrification”, we all need to be careful about who we point fingers at and charge with “guilty by association”. There are so many interested parties that already live or work under a Harrah, Chase, Marero property that it is almost impossible to remain untainted by association. The key is communication and transparency. This Santa Ana city often has the appearance of a one step forward-two steps back approach to redevelopment, hopefully that is being reversed with current projects. The city also should recognize just how self-destructive it is when they, (the city) and their departments so casually create the appearance of impropriety involving development, and redevelopment deals. Somebody once said, “Can’t we all just get along”. So why not say, “Can’t we all just start acting ethical”. It’s about time isn’t it?

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