Description Attention Artists!
The Latino Health Access (LHA) Wellness Corridor Steering Committee is holding a contest to design the new logo for the downtown Santa Ana Wellness Corridor initiative!!
Please read the Call for Entries below and email your questions or entries to hildam_ortiz@hotmail.com by August 2!
This is a chance to have your work be seen by tens of thousands as part of a long-term healthy community effort! Winner will receive an exhibit of their work and other prizes!
Wellness Corridor
Latino Health Access (LHA) has been inviting all sectors to develop and participate in a win-win proposition: The Wellness Corridor, a project to comprise streets, sidewalks, walls, fences, windows and any other unconventional available space in a selected geographic area where health messages, healthy choices and active living opportunities abound in a safe and peaceful environment. Already, hundreds of women, the majority with strollers, and small children, walk the corridor through their neighborhood and downtown Santa Ana everyday to exercise at LHA’s new facility. Plans for initial phase of the Wellness Corridor between LHA’s facility and LHA’s park are underway. Community, public and private sectors are getting increasingly engaged.
The Wellness Corridor project area is situated in downtown Santa Ana, and includes the city’s civic center, the pedestrian-oriented downtown retail business district, a high-density residential neighborhood and an industrial zone. Specifically, the corridor covers the area bounded by Ross Street to the west and Garfield Street approximately one mile to the east, and includes the areas to the north and south of the corridor along 3rd and 4th Streets. The Wellness Corridor proposes to include a safe walking and biking circuit route of approximately two miles in length using the public sidewalks and streets (for a parallel walking and bike route) along 3rd and 4th Streets, with interval stops for access to bathrooms, water and the Latino Health Access Park and Community Center at the mid-point of this circuit route.
The Wellness Corridor project will engage and integrate residents and the local business community helping them build neighborly relationships. By the end of Phase One implementation, local businesses would be engaged and participating as a healthier Santa Ana partner. A Santa Ana business partner is one that is participating in the conceptualization and/or implementation of the wellness corridor by providing services and/or information to pedestrians, offering ideas and resources, creating a healthier workplace or providing support and/or leadership to change policies/ordinances/regulations for a healthier Santa Ana.
Call for Artists
How To Participate:
1. Design and submit a logo with tagline to hildam_ortiz@hotmail.com by July 26th.
a. Submissions should be a PDF of your vector based logo and tagline
b. Please design your lettering in both English and Spanish
c. Each participant may submit up to three designs maximum d. Original content only
e. Image rights are reserved by the Wellness Corridor Steering Committee upon submission
2. Of the eligible submissions, three finalists will be chosen by three kinds of voters:
a. Votes of the Wellness Corridor Steering Committee b. Online voters through Facebook Page “likes”
c. Offline local voters from a display at the Latino Health Access building
3. Three selected finalists will be invited to the Wellness Corridor Steering Committee to present their piece on August 7.
4. The Committee will then select a design to use as the citywide logo for the Wellness
Corridor.
Situation: The Wellness Corridor is a fitness route in central Santa Ana where the community can perform safe physical activity in an environment that is beautiful, comfortable, and suitable for establishing great relationships.
Mission: Cultura, Salud, y Movimiento! (Culture, Health, and Movement!)
Objective: To provide healthy opportunities and encourage recreational activity by empowering people and their community to take ownership of their health.
Target Audiences: Within the Santa Ana Community,
1. Parents concerned for the safety of their children
2. Youth who want to bike around the city
3. People who want choices for a healthier lifestyle
4. Busy workers who have little time to exercise
5. Procrastinators
6. Couples or friends looking for a fun filled night
7. Creatives and entrepreneurs seeking new ideas
8. People looking to get connected into the community
9. Businesses/Organizations who want to be active in the community
Personality:
The Wellness Corridor is Access. With access to a safe exercise route, healthier food choices, fresher produce, the Santa Ana Community can now choose to be healthy. The Wellness Corridor is an easier access to a healthier lifestyle.
The Wellness Corridor looks Inviting. With exercise amenities, markers to track your progress, and exercise stations, you’ll have less pressure to start exercising and more motivation to be healthier. Now you can, at the Wellness Corridor.
The Wellness Corridor feels like Possibility. Soak in the entertainment scene, or be inspired by the arts, fresh cuisines, and moments of history. Be inspired, and become part of a causedriven community. It starts here…
The People of the Wellness Corridor are Connected. The design brings people together into a welcoming, social, and healthy environment. You’ll develop and strengthen relationships, and form new lasting friendships. At the Wellness Corridor, we’re on the same path.
