Fiestas Patrias event in Santa Ana set for Sep. 15 and 16

CALLE CUATRO FIESTAS PATRIAS 2012 COMMERCIAL BOOTHS AND SPONSORSHIP OPPORTUNITY AVAILABLE

FOR IMMEDIATE RELEASE

SANTA ANA, CA (Aug 22, 2012)- The 34th annual Calle Cua­tro Fes­ti­val, a two day cel­e­bra­tion com­mem­o­rat­ing Mexico’s inde­pen­dence, will take place at the famous Calle Cua­tro, 4th street, in Santa Ana on Sept 15th and 16th from 11am-10pm. MX LIVE Enter­tain­ment along with the City of Santa Ana along and Exi­tos 93.9 are pro­duc­ing the fes­ti­val which is con­sid­ered the biggest Mex­i­can inde­pen­dence day cel­e­bra­tion in the world out­side of Mex­ico. It will include live music and pre­sen­ta­tions by Latin Grammy and Bill­board Per­form­ing Artists. In pre­vi­ous years the crowd has enjoyed per­for­mances by Fobia, Gus­tavo Galindo, Ozomatli, Ceci Bastida, and more. Fies­tas Patrias also fea­tures a free 2 hour parade, fes­ti­val food, beer gar­den, car­ni­val rides and games, and com­mu­nity entertainment.

There are still com­mer­cial booths and spon­sor­ship oppor­tu­ni­ties avail­able. Fes­ti­val ele­ments for cus­tomized spon­sor­ship pack­ages include: stage men­tions & give­aways, ban­ners through­out the fes­ti­val, loop videos dur­ing parade, hos­pi­tal­ity access passes, flag­pole ban­ners at “Calle Cua­tro”, dig­i­tal sig­nage, sig­nage around the main stage, out of home adver­tis­ing, bus stop adver­tis­ing, out­door bill­boards, and radio campaign.

In addi­tion, there are parade pack­ages avail­able that include float entry (pro­vided by spon­sor), the grand mar­shall car, VIP seat­ing area, and booth space dur­ing fes­ti­val. Being a par­tic­i­pant at Calle Cua­tro pro­vides you with media sup­port by the fol­low­ing: Excel­sior, Orange County Reg­is­ter, Para Todos Mag­a­zine and OC Weekly.

Calle Cua­tro is a great oppor­tu­nity for busi­ness and cor­po­ra­tions who seek to tar­get the His­panic mar­ket since 80% of the pop­u­la­tion of the City of Santa Ana is promi­nently His­panic. Last year Calle Cua­tro Fies­tas Patrias obtained about 265,000 atten­dees; many of whom come from sur­round­ing cities and counties.

Fies­tas Patrias is one of the biggest and most antic­i­pated His­panic fes­ti­vals in South­ern Cali­for­nia and it would not be what it is today with­out the sup­port of spon­sors such as: Bud­weiser, Man­zanita Sol, Com­er­cial Nutri­tion Mex­i­cana, Cal­i­for­nia Edi­son, Metro PCS, Time Warner, Tajin, Ford, Dis­ney­land Resorts, Volaris, West­ern Union, Wells Fargo, Boost Mobile, and many more.

For more infor­ma­tion on spon­sor pack­ages and booth avail­abil­ity for Calle Cua­tro Fies­tas Patrias, please visit www.callecuatro.com, www.facebook.com/MXLiveEntertainment or con­tact Nancy Lozano, Mar­ket­ing Man­ager, at (714) 966‑1788.

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Click the link below to view the offi­cial let­ter from the City of Santa Ana per­mit­ting MX Live Enter­tain­ment to pro­duce Cinco de Mayo and Fies­tas Patrias Fes­ti­vals. City Man­ager Letter

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Art Pedroza Editor

Our Editor, Art Pedroza, worked at the O.C. Register and the OC Weekly and studied journalism at CSUF and UCI. He has lived in Santa Ana for over 30 years and has served on several city and county commissions. When he is not writing or editing Pedroza specializes in risk control and occupational safety. He also teaches part time at Cerritos College and CSUF. Pedroza has an MBA from Keller University.

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