Thu. Nov 21st, 2024

As a lifelong resident of Santa Ana I love my city and there is no other place that I want to live.  When it comes to Orange County we are unique and much more interesting than places like planned communities like Irvine.  We have character and we have flair.  One thing that we also have, justifiably or not, is an image problem.  In order for Santa Ana to progress forward we need to fix that.

For far too long the city of Santa Ana has let others define who we are and what our city is all about.  Be it the media outlets like the Los Angeles Times, Orange County Register and the OC Weekly, new online sites such as the Voice of OC or blogs and bloggers with an agenda and an axe to grind, everyone is defining Santa Ana except Santa Ana.

Just this morning the Voice of OC had a post that yet again painted our city council in a negative fashion.  Every time we read about our city we have folks like Doug Irving, Adam Elmahrek or some unhinged blogger trashing our city and our elected officials.  They want to paint a picture of our city as some sort of third world feifdom.  They want everyone to believe Santa Ana is Bell.

Well if you ask me this is just garbage and biased reporting.  Santa Ana is a great city, our elected officials are doing a terrific job and there is much more positive stuff going on than negative.  So what’s the problem?  The city of Santa Ana has nobody in place to help get this information to the media and the public at large.  Instead of promoting our own city we are allowing these media types and malcontents to craft the city’s image for us.

The City of Santa Ana needs a public information officer to get our side of the story out there and not allow these folks to continue defining our city for us.  This would be a wise investment that would lead to an improved image and help attract businesses and homebuyers to town.  This could lead to a boost in our economy and help increase our tax base, something we desperately need.

I had the pleasure of speaking with the Voice of OC’s Editor-in-Chief Norberto Santana earlier today and he described for me how difficult it is to get information from City Hall.  There is no point of contact for stories and he said nobody contacts him letting him know about new projects or positive things happening in the city.  Sometimes it is a councilmember, sometimes a staffer but it is never clearly defined who he and the other media folks should talk to.  We need to change that.

Santa Ana is the 7th largest city in the state of California and we need to have someone who deals solely with the media.  We need a professional who knows how to handle them and how to build relationships with them as well.  We can’t expect bureaucrats or politicians who are not properly trained in dealing with the media to be the ones responsible for promoting our city.

Regarding the funding for this position I would suggest that city officials consider using the money currently going towards supporting neighborhood associations and Comlink.  I think the city as whole will be better served if that money was used on a PIO instead.

The time is now and the place is Santa Ana.  Let us know if you think Santa Ana needs a PIO.

author avatar
Art Pedroza Editor
Our Editor, Art Pedroza, worked at the O.C. Register and the OC Weekly and studied journalism at CSUF and UCI. He has lived in Santa Ana for over 30 years and has served on several city and county commissions. When he is not writing or editing Pedroza specializes in risk control and occupational safety. He also teaches part time at Cerritos College and CSUF. Pedroza has an MBA from Keller University.

By Art Pedroza

Our Editor, Art Pedroza, worked at the O.C. Register and the OC Weekly and studied journalism at CSUF and UCI. He has lived in Santa Ana for over 30 years and has served on several city and county commissions. When he is not writing or editing Pedroza specializes in risk control and occupational safety. He also teaches part time at Cerritos College and CSUF. Pedroza has an MBA from Keller University.

10 thoughts on “Does City of Santa Ana need a PIO?”
  1. A PIO will just suck up another couple of grand with a nice, fat pension. But if you really want one, you can have ours.

    Signed,

    -Fullerton

  2. Dont know about P.I.O. Dont care. dont let private businessess steal 15 public parking spaces. in the Artist Village. Dont let the city operators do stupid crap like that in the first place and create such excuses for the public to go ballistic. dont over react to a murder and then use it like a 911 patriot act to steal the people’s freedom.

    1. mateo,

      I think that things will improve in the Artist Village if the City creates an Advisory Board for this area that will allow all the stakeholders to have a say in projects that affect them all.

      As for the PIO idea, I think it is a good one. Santa Ana is the only large city in the County that lacks a PIO. Having a PIO can only open things up further and better inform the public. That is laudable, isn’t it?

  3. Well given your longstanding opposition to the neighborhood associations, or at least certain ones, this feels like nothing more than a backdoor attempt to see them eradicated.

    And here we thought your motives were purely altruistic.

  4. “this feels like nothing more than a backdoor attempt to see them eradicated.”

    Anon,

    I don’t want them eradicated, I want them to be self-sufficient.

    Are you saying that neighborhood associations can only exist if they are taxpayer funded?

  5. “I don’t want them eradicated, I want them to be self-sufficient.”

    That’s largely a distinction without a difference. And it’s an odd suggestion coming from you, seeing as it would disproportionately affect neighborhood associations in the more lower income sections of town. They would be more negatively impacted by having to come up with their own money.

  6. anon,

    That is simply not true. How much would it cost for neighbors to meet in somebodies home instead of a taxpayer subsidized building? The cost would be the same in Artesia-Pilar or Floral Park.

    Rather than having taxpayers pay for announcements neighbors could walk them to their neighbors. How much would that cost? It would be the same in Logan as it is in Washington Square.

    The neighborhoods could also hold fundraisers to help subsidize the association. Or perhaps they could reach out to the local businesses for help.

    It sounds like you just want welfare for the self-entitled few that belong to these associations.

    The money spent on them would be better served on services that will help the city as a whole.

  7. anon,

    Perhaps when the funding is cut off the neighborhood associations could apply for block grant funding…If they are doing all the great works improving the community that we are told that they do I am sure they would be in line to receive such funding.

    You also fail to see that once the neighborhood associations are self-funded they would be free of any restrictions placed upon them by the city. Then they could openly engage in politics and other actions.

    This would make them stronger and more influential. Of course if they can’t survive without city funding how strong are they really?

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