by Omar Ávalos Gallegos, Santa Ana Sentinel
Major League Soccer’s LA Galaxy has made a significant marketing blitz in Santa Ana in the last month. They bought at least two billboards, one on Harbor and 17th streets and another on Bristol and Alton, and they bought adds on Santa Ana Blvd and other OCTA bus routes.
Adding to that is the connection made with the Santa Ana Police Athletic & Activities League, which took a group of kids to see the Galaxy play Sporting Kansas City this last weekend at the Home Depot Center. It is unclear if the SAPAAL reach out to the Galaxy or vice versa. Continue reading