A duo walked into the Ulta Beauty store in Irvine and gave the phrase “makeup heist” a whole new meaning, according to the Irvine Police Department.
The female suspect stacked over $1500 in beauty products at the register, handed over some cash, and then pulled off a sneaky sleight of hand, taking back some of that money.
The male suspect may have been the ultimate distraction while the cash vanished faster than setting spray in summer.
Recognize them? Email Investigator Voigt at svoigt@cityofirvine.org.
Editor’s Note – the suspects appear to be Roma, who have in the past been referred to as Gypsies. The scheme they used is an old trick. Be careful if a customer pulls out a wad of cash then starts asking you to make change during a transaction. If this happens to you stop the transaction immediately and call your manager. Put all cash away and take control. If they act up call the police.
Potential Penalties for the Ulta Theft in Irvine, CA
Since the value of the stolen beauty products was over $1,500, this would likely be charged as felony grand theft under California law.
- Felony Grand Theft (Penal Code § 487)
Punishable by 16 months, 2 years, or 3 years in state prison. - Organized Retail Theft (Penal Code § 490.4)
If the theft involved coordination or distraction tactics, it could be charged as organized retail theft. This carries up to 3 years in jail. - Additional Penalties
- Fines and restitution to the store
- Probation (especially for first-time offenders)
- Possible restraining orders banning entry to certain stores
The exact outcome would depend on the suspects’ criminal history, the prosecutor’s approach, and whether a plea deal is reached.
20 years in retail and restaurant management I’ve seen it all, and I’ve seen it so much I can tell they’re a scammer the moment they walk in the door. They always try too hard at something: either they try too hard at being friendly, or they try too hard at being aggressive, or try too hard at convincing you they’re a wealthy big shot. And without fail they always reek of cigarettes or weed. I’d never advise my employees to, but once you get a little confidence and experience, they’re actually really fun to mess around with. Lead them on like you’re falling for it then shut them down and watch them get so frustrated. It always makes my day.