LA Galaxy Trying to Make Inroads in Santa Ana
by Omar Ávalos Gallegos, Santa Ana Sentinel
Major League Soccer’s LA Galaxy has made a significant marketing blitz in Santa Ana in the last month. They bought at least two billboards, one on Harbor and 17th streets and another on Bristol and Alton, and they bought adds on Santa Ana Blvd and other OCTA bus routes.
Adding to that is the connection made with the Santa Ana Police Athletic & Activities League, which took a group of kids to see the Galaxy play Sporting Kansas City this last weekend at the Home Depot Center. It is unclear if the SAPAAL reach out to the Galaxy or vice versa.
It’s not the first time that the Galaxy and the league have marketed in Santa Ana. In 2011 the Galaxy, representing MLS and their owner AEG, bought advertisements for the MLS Cup Final at Westfield Mainplace Mall.
They get Santa Ana’s soccer market potential and they take it seriously, mostly because of talks that Chivas USA has had with Santa Ana in the past. The Galaxy only started marketing as large a scale as they have recently after Chivas flirted with the idea of moving to Santa Ana.
Still, the Galaxy can throw as much money as they want at Santa Ana, but long-gone are the days of Mexican Galaxy players Luis Hernández and Jorge Campos. Santa Ana is more an Hernández and Campos town obviously and let’s not kid ourselves.
Chivas has at least three players that grew up or played in Santa Ana leagues. This year we had a Santa Ana native, Daniel Antúnez, play for the first team. But sadly, he’ll be out for months due to a knee injury suffered two weeks ago.
Jorge Villafaña, a former Sueño MLS Winner, is from Anaheim and played in Santa Ana as a kid.
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snor.
"Adding to that is the connection made with the Santa Ana Police Athletic & Activities League, which took a group of kids to see the Galaxy play Sporting Kansas City this last weekend at the Home Depot Center"............ Hmmmmmm
Folks, you can't have it both ways.
You can't allow your kids to associate with Santa Ana Police Athletic & Activities League knowing that SAPD murders innocent and unarmed citizens.
Would you allow you kids to be taken to see the Galaxy play at Auschwitz sponsored by Hitlerjugend?
The SAPD is committing crimes against humanity and should be prosecuted by the International Criminal Court in Hague because the Orange county DA and US Department of Justice is aiding and abetting SAPD in their criminal activity.
There is a picture where the X-Chief Walters is shaking hands with Obama who condoned murder of Susie Young Kim.
Ignore them, do not donate any money to them and keep your kids away from them because eventually they may kill your kids.
The Galaxy markets heavily to pretty much anyone that will have them. My son has participated in the both the high five line and walked out on field hand in hand with a player during another game. This is all through the city of Orange. Soccer has a much better following due to the fact that it is played by so many kids in the area, not just those in SA. Chivas also does presentations for OJSC as well. Soccer games are the best and I'm hoping that more adults start to realize it. It is a great thing for all. The more involvement from both Chivas and the Galaxy in SA, the better.