OC Health Care Agency launches campaign to combat deaths due to chronic diseases

HCA LAUNCHES CAMPAIGN TO COMBAT PREVENTABLE DEATHS AND CHRONIC DISEASE

(Santa Ana) – In Orange County, six out of ten preventable deaths are due to chronic disease, which can be linked to three behaviors: poor nutrition, physical inactivity and smoking. The Health Care Agency has launched a campaign encouraging people to make three small changes in their daily lives that can have significant impacts on health and quality of life – eat fresh, play some way, and breathe smoke-free, every day.

“The Health Care Agency’s Eat. Play. Breathe. campaign is one of many efforts to promote healthful behaviors and to keep Orange County the best place to work, live and play,” said HCA Director Mark Refowitz. The centerpiece of the campaign, www.myHEALTHoc.org, is a valuable website that compiles the best available resources on the web, providing access to simple tools and information to help people to be more active, eat healthier, and quit smoking. A sample of the useful links include a directory of parks and trails, a Farmers Market directory, bike path options, tips for eating healthier at home and on the go, and resources to help quit smoking.

The Eat. Play. Breathe. campaign launched in early July and will run through Labor Day, with messaging on OCTA buses, at County libraries, parks and public buildings, and in other high visibility locations throughout the county. The www.myHEALTHOC.org web site will continually be updated with news and information.

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