Los Angeles, CA (January 12, 2023) — SoCal Museums announces the Museums Free-for-All on Sunday, February 5, 2023, in-person for the first time since 2020. Over thirty museums—presenting art, cultural heritage, film, natural history, and science—will open their doors and offer free general admission.
“We are thrilled to be able to collectively welcome visitors from across the region on this special day once again. The Museums Free-for-All has always been a celebration of the varied and remarkable institutions in Southern California, and it is meaningful to continue this tradition of accessibility and joy,” says Briana Sapp, SoCal Museums President and Director of Marketing and Communications, Santa Barbara Museum of Natural History. “We hope this will be an opportunity to both revisit old favorites and see new exhibitions or to try somewhere new.”
The Free-for-All also serves as a reminder that free visitor days are available year-round at museums across Southern California. A calendar of free days can be found at socalmuseums.org/free.
This offer is for general museum admission only and does not apply to specially ticketed exhibitions. Regular parking fees apply at each museum. Consult individual museum websites for hours, directions, and other visitor information.
SoCal Museums (SCM) is a group of marketing and communications professionals from museums all over Southern California. The mission of the organization is to foster dialogue between marketing and communications museum professionals in Southern California in order to learn from each other, network, conceptualize and execute ways to increase visitation to and awareness of museums in Southern California, and develop collaborative opportunities between museums.
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