Santa Ana: In Need of a Real Renaissance

Santa Ana: In Need of a Real Renaissance

By Omar Ávalos Gallegos, The Santa Ana Sentinel, on April 11, 2013

In a city that is overwhelmingly Latino (upwards of over 80 percent) it becomes necessary for the majority to be reflected in the city’s decision making. Santa Ana is in need of a true organic growth from within, and not from unmeasured transplantation from without.

One area where Latinos are grossly under-represented is in business. We Latinos in Santa Ana have the numbers. We are a numeric and political majority, but we are not an economic majority.

Let me rephrase that. We are not the economic engine. We provide dollars and consumers, but we generally don’t generate the jobs, much less own commercial real estate.

In a city where we’ve faced controversy and battles over gentrification, it is up to those of us that care for this city, and who want to see our majority reflected in all aspects of city life, to become the business class.

We’ve faced problems with what some of us interpret as a transgressive landlord in the downtown at the newly christened “East End.” Well the way to counteract landlords like that is to become one yourself. We need more Latino commercial landlords for every type like the “East Enders.”

Why? Why is it important for us to have our majority reflected in commercial real estate? Because then we decide what gets programmed and housed. We decide what cultural activities and events are appropriate. We decide what businesses get leases.

The way things are setup now, The Yost Theater in not a space reflective of the Santa Ana community, and it is a shame. A former city council facilitated privatizing this historic theater and in doing so took what should have been a historic resource and cultural outlet away from the community.

Click here to read the rest of this article.

Art Pedroza Editor
Our Editor, Art Pedroza, worked at the O.C. Register and the OC Weekly and studied journalism at CSUF and UCI. He has lived in Santa Ana for over 30 years and has served on several city and county commissions. When he is not writing or editing Pedroza specializes in risk control and occupational safety. He also teaches part time at Cerritos College and CSUF. Pedroza has an MBA from Keller University.
Art Pedroza

Our Editor, Art Pedroza, worked at the O.C. Register and the OC Weekly and studied journalism at CSUF and UCI. He has lived in Santa Ana for over 30 years and has served on several city and county commissions. When he is not writing or editing Pedroza specializes in risk control and occupational safety. He also teaches part time at Cerritos College and CSUF. Pedroza has an MBA from Keller University.

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  • "What country ranks 3rd behind China and Korea in tech manufacturing? Mexico.

    What country is graduating more engineers, per capita, than the United States? Mexico."............. Hmmmmmmm

    You must support your illusive socialistic statistics with the facts.

    If all that would be factual there wouldn't be 20M exodus from the Mexico with 80M population.

    Again, if I would be Mexican and Tijuana would be booming, I would be in Tijuana and not on the corner of the Home Depot begging for a substandard job.

    Your egoistic crapola is clear example of what is wrong with Hispanic/ Latino culture.

    If you are number 3 in the world than show it.

    • How about you READ UP and step into the 21st century?
      Gees!

      Are you that stubborn that you don't understand that tech growth is a recent trend in Mexico?

      WOW. You're just grasping at thin air now.

      • Oh, and your 80 million population figure? Laughable. You must be using decades old data, which explains where your head is.

        • And speaking of pulling things out of... thin air... you're calling me a socialist? I'm the one that for years has been arguing for Latinos to CHANGE and become the business class here in Santa Ana. Not you, obviously, because of your now-publicly confirmed bigotry.

          Mine is a progressive and capitalist argument, not a retrogressive one based on obsolete data.

          How is arguing for capitalist solutions socialist?

          What you are making, Sir, is called nonsense.

        • "Oh, and your 80 million population figure?"..... Hmmmmm

          You may be correct because no one can keep up with Mexican irresponsible birthrate even USA census.

  • "Are you that stubborn that you don’t understand that tech growth is a recent trend in Mexico?"........ Hmmmmmm

    According to Mexican culture and folklore, based on Treaty of Guadalupe Hidalgo (Tratado de Guadalupe Hidalgo) the Mexico was forced by USA not to allow any such tech growth.

    FYI, I do not read fiction nor syfy crapola.

    If it would be true the Mexicans would not come to USA which itself is in the economical crap.

  • Yeah, you keep on improvising. You don't read fiction but you sure make your own up, don't you? You probably believe it too.

  • "your now-publicly confirmed bigotry."......... Hmmmmmm

    I was waiting for that leftist racist's name calling crapola!

  • "Mine is a progressive and capitalist argument, not a retrogressive one based on obsolete data"......... Hmmmmmm

    The capitalism cant be progressive you idiot! The capitalism is based on supply demand equation to generate wealth!

    Only socialism can be progressive! The socialism is based on redistribution of the wealth.

    • Look, dimwit, I understand that your pea brain is at fault for your lousy reading comprehension, and for that matter, your critical thinking.

      You can't grasp the idea that Latinos need to adopt capitalist, business thinking.

      That's progressive in the purest sense of the word, not your simplistic cold-war, archaic mentality and definition.

      "The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function." — F. Scott Fitzgerald

      • "You can’t grasp the idea that Latinos need to adopt capitalist, business thinking."........... Hmmmmm

        And you must grasp that the Latino culture does not allow such adoption without adopting Americanism as an ideology of individualism and unalienable rights first.

        Now, apply Fitzgerald to your IQ.

        • Then how do you explain Mexican capitalists? Why are some of them teaching economics at Harvard, NYU etc etc etc?

          Business and mercantilism is not exclusive to the US. But there you go again with your fiction, making it seem that the business mentality is solely exclusive to "Americanism."

          This definition of "Americanism" is an entirely different topic.

          • There are no Mexican capitalists!

            The Mexico is Oligarchy so Mexicans here are acting as if USA is the Oligarchy too.

            If there is any Mexican teaching in Harvard he is teaching how bad capitalism is.

            Solorio is Harvard graduate, I believe, and look how economical midget he is, and what did he accomplished in his congressional tenure!....... Nothing!

            If you want to help Mexicans in Santa Ana make the constitutional Americans out of them first.

            The rest will come automaticaly and naturally.

            FYI, the Americanism is very core of successful capitalism.

            For example the British form of capitalism was very cruel system.

        • ".. Latino culture does not allow such adoption without adopting Americanism as an ideology of individualism and unalienable rights first." Ding - ding - ding!!! - you are absolutely 100% correct. Do you see that happening in the forseeable future? I don't.

          • “.. Latino culture does not allow such adoption without adopting Americanism as an ideology of individualism and unalienable rights first.”

            Omar - Do you see that happening in the forseeable future?

          • Really, Fiala? Were you in ex President's Zedillo's Ivy League course?

            Zedillo was a former head of the IMF you dolt.

            Does that sound like a capitalist-hating Mexican.

            Get real, and while you're at it, get a life.

  • Omar,

    What percentage of Santa Ana's latino residents do you believe are citizens and are therefore eligible to vote?

    • Santa Ana has enough of a percentage to elect an all-Latino city council and this is more than obvious.

      It is enough now and it will be greater and greater with time as more and more young people become of voting age.

      It's this trend that has the majority reflected in city council.

      • "Santa Ana has enough of a percentage to elect an all-Latino city council and this is more than obvious".......... Hmmmmmm

        Not so fast Omar, Martinez and Benavides got elected by default.

        in 2002 Pulido ran unopposed too. In 2004 I was the only one running against him as Gringo (from "Green Go") and got 10,000 votes which was about 1/3 and I believe more than Martinez and Benavides in that election.

        So do not be so sure.

        The problem is that Gringo gave up on the Santa Ana and its SAPD which is essentially a racketeering enterprise, now managed by puny Chief Rojas.

        I think that Rojas would be good boyscout leader not a Chief of Santa Ana PD or he can do dental commercials for Dr. Amalgam aka Art Lomeli. http://www.ci.santa-ana.ca.us/pd/images/police_chief.png

        • That's right. Those that were here left and another group came in to take the reigns. That's not the Mexican's fault.

          Santa Ana is a work in progress within this new reality.

          • Like any inheritor the Mexicans too will squander their inheritance which is clearly evident.

          • "Santa Ana is a work in progress"

            That is hilarious! Not only is that the lamest excuse of all time - that is the same excuse the pea brains on the SA Council gave 4 years ago - ha! LMFAO!

  • Omar, just so I understand this correctly, are you hinting that before this gentrification process began in Downtown Santa Ana, the area was better off economically? Or are you saying that you believe that a new brand of Latino business/land owner can come back and do a better job than was done before? If things were going well in the area, there wouldn't have been as much of an opportunity for this process to occur.

    The reason these types of businesses are opening is not solely because of who owns the land, there are a number of businesses who like what they see going on in the area and want to be a part of that movement. Whomever owns that land will always hedge toward a business they think will be successful, it's the way it goes. Even a Latino with the power to enact this change you'd like to see isn't just going to open up to Latino owned businesses just for the sake of it. If they put themselves in a position to own a chunk of commercial real estate, it's because they are savvy enough to not let their personal view get in the way of smart business.

    I understand where you are coming from, but frankly, I don't see a drastic change occurring to put a dent in the current direction of DTSA. The area is the the center of the largest city in Orange County. It's the closest thing we have to an urban downtown setting. That said, it would be silly to think there isn't going to be a large contingent that would want to move in and give it a more upbeat vibe. It's working. All of the newish bars/restaurants are thriving and there is excitement for the next few that will be opening over the next few months; and lets not forget the recently announce food market that will be opening early next year. The ship has seemingly sailed with regards to your plea, but fret not, Santa Ana is a pretty large city, geographically.

    • I'm saying that a new brand of Latino business/land owner can do a better job than was done before.

      You simply cannot ignore the fact that there is enormous potential in Santa Ana's youth.

      But many non-Latinos do willfully and conveniently ignore the fact that this potential exists.

      It is that same mentality that writes off an entire body, damning them as if they're bound to failure.

      That's what you want to believe.

      And I'll stop you there and say that the DOWNTOWN is still large enough for improvement. Improvement includes REAL, RESPECTABLE, COSMOPOLITAN CULTURAL VARIETY.

      Not what is there now, which is a an overpriced burger joint followed by two more of the same.

      I demand Indian, Chinese, Japanese, Mediterranean, and other types of cuisine!

      And if I were that landlord that is what I would be housing to fill that need.

      No thanks Harrah and Chase. You get two thumbs down.

      • Whatever. If they want to come to the Downtown and be as successful as the restaurants are, they are welcome to do so. I'm sure there is space in our vast Downtown. Gosh, that Chapter One is yummy!

        • Oh, look everyone, now she's changing her tune. Aww how sweet.

          I took a friend there and he found a long hair in his food. How embarrassing. Why? Because they have some long-haired oddball working there who doesn't wear a hairnet.

          You know who he is.

          Good luck. Don't choke on a hairball DT.

          • Tune change? Sorry, no istruments being played over here. That hair was from your nose. Nice try. Who paid for your meal or did you have a gentrification discount card? You know, Downtown needs a great sushi restaurant.

          • My friend is a deputy district attorney and he'll attest to the unhygienic service there. Nice try your ass.

          • It was a hair the length of that fatso's that works in the back. Must be your buddy. You just can't put 2 and 2 together can you?

      • Those youth need to at least be able to last through the 12th grade. Try graduating. Sheesh.

          • bigot, bigot, bigot, bigot....... That is only thing what this left-liberal Mexican can utter and that is why you are Mexican and not American regardless of your birth.

          • Labels seem to make you feel comfortable. You love to pump your dream act 2nd rate education and call people names. Sorry if the truth hurts but not really. Hey, want to grab some Crosby to go and then grab a movie at the new indie movie theater on 4th and Spurgeon? I'm even down for some dancing at The Yost.

          • You're beyond help and your head is far too far in the gutter for salvaging it.

            Your downtown inc bosses must be proud of you.

            You're a blundering, assuming idiot to think that I have an education because of the Dream Act.

            You don't even know what that legislation is.

            You keep on assuming things, tripping over your tongue, and thanks for the laughs!

          • Thanks for proving yet again, you don't know how to play without name calling. Whatever it takes to make you feel better about yourself. Oh, I was surprised you could spell, 'iPhone'. Technology baby!

          • And don't try to write Spanish without having studied it. I detest incorrect Spanish grammar.

          • Oh, bye-bye? No. I miss my racist, poorly educated, living in the past, name calling because that's all he has to argue with, bitter at the successful progress in Downtown, turns a blind eye to crime statistics because he knows what dominate demographic is committing the crimes-I'm sure those bad folks are just prepping for a Harvard education-demands more variety in Downtown restaurant food choices, believes the surge of technology in Mexico is not directly related to the number of stolen computers, phones, etc., homophobic, friend! Oh well, plenty more losers to choose from. Santa Ana's majority!

        • Aww... you can't say goodbye? I'm flattered. Gee, Santa Ana is sooo bad, filled with crime-committing Mexicans-as you suggest-that you spend time here.

          What even brought you here in the first place?

          I bet not one of those younger people that do downtown even think about, or equate, Santa Ana with crime.

          So just who is stuck in the past?

          Mm hmm, that would be you.

          You're making stuff up concerning a tech boom in Mexico, but it's okay, it's only you considering the source.

          How convenient to ignore that crime rates have dropped in Santa Ana over the last twenty years-thanks to Pulido and Walters-and that's what made it possible for their to even be a "vibrant downtown" as you like to call it.

          You want to equate crime with Mexicans? We're not the ones with a pattern of shooting up schools. That's your people. Oh, what was that? The truth hurts?

          That's it Wendy. I'm done arguing with you. I'm not retracting my words but I don't need to exchange verbal gunfire.

    • Get this through your thick gringo head. I am an accomplished academic. And nothing I do will ever be good for the likes of you because you're a goddamned racist.

      • "And nothing I do will ever be good for the likes of you because you’re a goddamned racist."......... Hmmmm

        Omar, you are Classical left-liberal who is using race to promote Santa Ana and an accomplished academic under the Affirmative Action where every monkey will pass and get a diploma.

        In real world your education is equal to onion field worker for Cesar Chavez union.

  • THere is only one solution to the Racist Shock and Awe that is Gentrified Santa Ana.
    Rape Chapter one for their $2.00 dollar Old Chub Happy Hour specials, give interviews to MSNBC like I did this afternoon with Mr Elmerik. from the Voice of O.C.
    Pimp it and tell the truth at the same time bitches!
    Capitalism and Socialism = two sides of the same coin.
    Materialistic Mongoloid un-imaginative stagnation.
    Peace out. N.S.A. Propaganda Whores!

  • That's the "One Solution" Fiala, not "The Final Solution"
    Christian Affirmation! not Anti-Semitic Negation.
    Payan X! Hammer March! Power to the Propagandists! UUUMPH.

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