Santa Ana: In Need of a Real Renaissance

Santa Ana: In Need of a Real Renaissance

By Omar Ávalos Gallegos, The Santa Ana Sentinel, on April 11, 2013

In a city that is overwhelmingly Latino (upwards of over 80 percent) it becomes necessary for the majority to be reflected in the city’s decision making. Santa Ana is in need of a true organic growth from within, and not from unmeasured transplantation from without.

One area where Latinos are grossly under-represented is in business. We Latinos in Santa Ana have the numbers. We are a numeric and political majority, but we are not an economic majority.

Let me rephrase that. We are not the economic engine. We provide dollars and consumers, but we generally don’t generate the jobs, much less own commercial real estate.

In a city where we’ve faced controversy and battles over gentrification, it is up to those of us that care for this city, and who want to see our majority reflected in all aspects of city life, to become the business class.

We’ve faced problems with what some of us interpret as a transgressive landlord in the downtown at the newly christened “East End.” Well the way to counteract landlords like that is to become one yourself. We need more Latino commercial landlords for every type like the “East Enders.”

Why? Why is it important for us to have our majority reflected in commercial real estate? Because then we decide what gets programmed and housed. We decide what cultural activities and events are appropriate. We decide what businesses get leases.

The way things are setup now, The Yost Theater in not a space reflective of the Santa Ana community, and it is a shame. A former city council facilitated privatizing this historic theater and in doing so took what should have been a historic resource and cultural outlet away from the community.

Click here to read the rest of this article.

Art Pedroza Editor
Our Editor, Art Pedroza, worked at the O.C. Register and the OC Weekly and studied journalism at CSUF and UCI. He has lived in Santa Ana for over 30 years and has served on several city and county commissions. When he is not writing or editing Pedroza specializes in risk control and occupational safety. He also teaches part time at Cerritos College and CSUF. Pedroza has an MBA from Keller University.
Art Pedroza

Our Editor, Art Pedroza, worked at the O.C. Register and the OC Weekly and studied journalism at CSUF and UCI. He has lived in Santa Ana for over 30 years and has served on several city and county commissions. When he is not writing or editing Pedroza specializes in risk control and occupational safety. He also teaches part time at Cerritos College and CSUF. Pedroza has an MBA from Keller University.

View Comments

  • Read it again you dullard!

    Nowhere it suggests that Zadillo was a part of IMF. He may have negotiate with IMF as president of Mexico.

    At that point the International Monetary Fund (IMF) and the World Bank became key players in Mexico, working New York and European bankers and with the new technocratic presidents--Miguel de la Madrid, Carlos Salinas de Gortari and Ernesto Zedillo--to impose a new economic order on Mexico.

    Your stupidity is classical reimbursement to Mexicans.

  • Technocratic Americans = Fake progressive, Capitalists Sympathizing Tools!
    That is not you Angry Bohemian is it? Anti-Art?
    Didn't you get sculpted tonight? Or did you not have enough Capital to get it done?

    • "Technocratic Americans = Fake progressive, Capitalists Sympathizing Tools!"............ Hmmmmmmm

      I wish I could understand your linguistic crapola and I do try hard. Perhaps you should drop your profusely used left-liberal talking points like "progressive, technocrat, capitalist, sympathize" etc. etc. etc.

      Maybe the accomplished academic Omar can translate for me.

  • “.. Latino culture does not allow such adoption without adopting Americanism as an ideology of individualism and unalienable rights first.”

    Omar – Do you see that happening in the forseeable future?

  • Omar .... Omar ....... Omar - are you there? Seamus asked you a question - please provide the courtesy of a reply.

    • Oh, hi again. Sorry for the delayed reply. You can thank your friend Wendy Boelter at downtown inc for dragging me back into this thread.

      With regards to your trick question, business is not exclusive to "Americanism" as I already explained.

      And yes, more and more Latinos will enter the business class, not only 1st generation immigrants. It turns out that this category is opening more businesses that I expected, to my surprise. But that's nothing compared to the business that their kids, the 2nd generation will generate.

      Don't take it from me, take it from the sociologists I'm only relaying what a sociologist said.

      Got it? Good.

      P.S. I'm an American by default I just happen to be of Mexican descent. And I'm proud of it and wouldn't have ot any other way.When mediocrities like Fiala say that "we" need to "become Americans first" he's only revealing proof that no positive thing that I or any other Latino do will ever be good enough.

      His is the type of mediocre mentality of certain new coming visitors in the downtown that gawk at me like they've never seen a Mexican before. Why? Because when they are me they don't see an American, they see a Mexican. But I'll take that with great pleasure thank you very much.

      • *Correction: Why? Because when they see me they don’t see an American, they see a Mexican. But I’ll take that with great pleasure thank you very much.

        I typed that from my iPhone, hear that Wendy? My IPHONE. Oooohhh ahhhh.

        Hey so let me ask, does being an obnoxious braggard, like when Boelter brought up that she was writing to me from a Macintosh-not knowing that I was doing the same-make me more acceptable and more "American?"

        Just wondering.

        I know, I know it doesn't. Nothing does. Not even being born here, right? I know.

        • "Because when they see me they don’t see an American, they see a Mexican."......... Hmmmmm

          And your pinhead brain think color when in fact it is your behavior an limited knowledge of what the America stands for.

          I did not see you, so I do not know your color but after reading firs paragraph of your article, I knew that it was written by left-liberal-Mexican who believe in "progressive capitalism" perhaps ultimate oxymoron.

          To be an American you must first put your shit where it belongs not into your head.

          • You REALLY need to take your own advice.

            FYI: there's absolutely NOTHING wrong with being liberal or Mexican.

            Hear those rusty gears? That's the sound of Fiala's brain trying to process this

            There's nothing wrong with being conservative or either.

            But there is everything wrong
            with a guy like Fiala's brand of "Americanism" which really is ultra, hyped pseudo patriotism, backwards and intolerant. (He doesn't like being called a bigot, which he is and unashamedly, what's worse) so we'll use the euphemism "intolerant" and "prejudiced."

          • "But there is everything wrong
            with a guy like Fiala’s brand of “Americanism” which really is ultra, hyped pseudo patriotism, backwards and intolerant".......... Hmmmmmm

            That is probably another reason why should you pick onions for Cesar Chavez Union.

            The USA constitution and Federalist papers are too much for Mexican monkey like you.

  • Fiala's "Rusty Gears" HAAAA HAAA.
    Omar, Fiala forgot to tell you that his ex-wife or Ex Baby Mama is a Latina!
    You should ask him what his excuse was for getting involved in that political contradiction!
    Couldn't discipline her enough Fiala?

    • It appear that you left your penis in the plaster of paris mold until it got to hard and now you do not know who to blame Teo.

      Friendly advise you idiot: use chisel!

  • Omar, you know nothing about business. You teach music. Your business plan for SanTanna is a joke

    • So what do you think of our City Council? There are two teachers on the Council. And a temporary government worker, a lawyer and a realtor with no listings. Mayor Pulido is the only one with actual business experience.

      • "Mayor Pulido is the only one with actual business experience."........ Hmmmmmm

        So why is his Muller shop not expanded in 20 years of his Mayoral tenure.

        Why is he not paying business tax and is in tax foreclosure?

    • Just keep underestimating like what you do best, Wendy Boelter. In your self-righteous mentality you think the business plan you defend is correct and it's not.

      Replacing one group of people with another?

      Replacing the retail and eating options there?

      Catering to outsiders and not being in tune with the people in place?

      What you fail to comprehend over and over and over is that I argue for local people to be part of the solution by entering the business class.

      Now you're changing your tune again? I knew it. Awhile back you commented, "If they want to open businesses, they're welcome to."

      Now you're just showing your true colors.

      The business model you defend does not include local people. You're going to argue poor academic achievement and impossibility, but in your short-sighted and defeatist mentality, you don't think further. You don't expect anything from the people here because of your prejudice.

      This typical mentality is found in our local government and education system. It is systematic and rotten to the core. There has been no effort to tap into the potential for business development from Santa Ana locals. It takes an educational and motivational process to harness this potential.

      Quite frankly, you nor anyone else up to now, has the brain or vision to comprehend the problem and propose solutions.

      I've heard "educators" of all levels writing off Santa Ana youth.

      It's convenient. It's easier for you to view the world with the over-simplified view that Mexicans = underachievers. That's what your downtown inc bosses think, that's what you think, and so many others of your type think.

      • You're really a bitter little fool. Keep on dreaming. This is fun. You're all bent out of shape. Ha. Chill out. Play some dominos or go shopping at that stupid Main Place Mall. Be amongst you're friends. Grab some food court lunch. Enjoy Santa Ana, the way you like it. You're a waste of computer ink.

  • Omar, I am starting to agree with the others. Perhaps you do not understand Business.
    What the F@#$ do business people care about community people or local people if they can replace them with higher spending consumers.
    Please disconnect your moral arguments and your social arguments and cultural arguments from your business arguments.
    Capitalist business folk only give a shit about Green at the expense of everything else. It's called Capitalistic Greed. Stop trying to be an apologists for it, just because you do not like the leftists and the activists. it is making your head all mushy.

    • No, I get "smart" business, but the process in the downtown is laced, and perhaps even driven by racism. When people like Boelter make overt racist comments-she's part of downtown inc therefore represents it-then they don't have a leg to stand on when they say that they're NOT bigoted. They just hate being called that. You haven't even seen the types of comments she made in emails to me. And on top of those comments, they get pissed when I call them what they are??? How self-righteous can they be?

      And you're completely oversimplifying my thought process by saying "just because you don't like the leftists and the activists."

      Whether you like it or not, more Latinos need to enter the business class

      So now you've turned into the apologist for their business model. Think twice about who's head is "mushy." These are the same people that insult your mother's ancestry.

    • Oh, and there is such thing as the concept of social responsibility in business. Haven't you taken a Business class?? I have.

    • Now you talking Teo!

      Where is your tent so we can have a bear.

      That guy Omar is total idiot....... "progressive capitalism"

      • No, that would be you, who ignores a concept like social responsibility in business. Times have changed and business does to.

        Does the word deregulation mean anything to you Fiala? I bet it does. How about "big government?" I see you a mile away, fella.

        I know, it's easier to view the world with your simplistic point of view, and to accept social irresponsibility as the norm.

        I'll reiterate. Progressive in the purest sense of the word, not the cold-war era simplistic definition that you hold onto. In your head you have the equation Liberal = leftist = hippie = progressive = flower child etc, etc.

        • Folks, this crapola happens when a Mexican gets an affirmative action education.

          There goes your tax dollars.

  • "And don’t try to write Spanish without having studied it. I detest incorrect Spanish grammar."........

    Sí cabron Omar!

  • "Social Responsibility in Business" HAAA HAAA.
    That sounds like Gender Studies for Neo-Liberals or Indigenous History for Gentrifiers 101.
    Either you feel connected to the community or you don't.
    Either you have a social conscience or you don't.
    The problem is that there will always be some douchebag capitalist that has less of a conscience or more will to cheapen everything for a buck or cheat everyone for a buck or finance some politician to cheat everybody for a buck. Anti-socialism always has the business edge.
    I call this Omar's Denial Paradox.

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