How will the PBID affect two new Downtown Santa Ana businesses?

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• Cook,

  "Why not do a story on sad case of affairs before PBID? Two Mexican American cultural organizations fighting to control the parades and festivals. Everyone was blaming someone else for the problems of filth and security. So the city took the bull by the horns and fixed it. "

  The PBID has nothing to do with parades and festivals existing or not.

  The Parade and festivals are sponsor funded. No money from the PBID is necessary to produce the events.

  Currently the parade and events you refer to are managed by Santa Ana Parks and Recreation Dept.

  YOU ARE RIGHT ABOUT ISSUES LIKE THIS BEING SOLVED WITH PROPER CITY MANAGEMENT.NO PBID IS NECESSARY TO DO THIS.

• Now you like Mother's Market? When it went in, you railed about how it was just another yuppie store for the richie riches in Floral Park. Oh, and yes, you also predicted the quick demise of the retail in City Place.

  Hopefully, the merchants on Fourth Street won't be listening to your retailing "expertise."

  • Just because I went vegetarian doesn't make that a growing demographic in our city.

• What does a city planning board do? Say no? Say yes? Anything else?

• Tim O'connor from Chapter one restaurant wrote:

  "“You can’t have the same shop, the same stores, the same exact same quinceanera shop across from the exact same quinceañera shop…exact same thing over and over again and expect to be successful. Times have changed. Fourth Street should change with those times.”

  it is statement based on ignorance...I hope. Ignorance of the Culture. Quinceaneras are the equivalent of the Jewish culture celebrating bat mitzvahs.

  If downtown Santa Ana was a Jewish shopping district catering to it's culture... you would see as many bat mitzvah dress shops as the market could maintain. No different than what the Hispanic culture in Santa Ana downtown.

  Part of the bat mitzvah ritual includes shopping for a special dress for the ceremony.

  Examples like these, particular to cultures, do not change.

  So the statement is a ignorant statement to justify the attack on a culture activity in order to substitute it with a urbanistic culture......many restaurants, bars, live work living etc.

  The result is very offensive to the existing culture and will alienate the new comers.. Embrace all cultures.....there is room for everyone in this great country.

• I seriously doubt that Tim O'Connor was trying to take a dig at the quinceañera shops because of a cultural thing - it was said more in relation to retail/service business environments in general. He could have well used another type of business as an example - shoes stores, watch repair, bars - you get the idea. He is saying when the market is saturated, a new similar type of business will not succeed. It has nothing to do with culture, so please don't read that into it.

  Secondly, it is pretty well known that most of the younger generation do not shop in downtown for clothing. In fact, if you ask the younger generation, they will tell you that there is a running joke about if someone is wearing something gawdy or of poor quality, they will ask, "Did you get that on 4th street?" Not exactly the image the latino market wants to cultivate.I suggest they try catering to the young latino market to encourage new buyers.

  Finally, I too remember when Art wished the white gabacho Mother's Market would just close its doors. He hoped a Santa Ana business would fail, and did so publicly. Shame on him. Now that he shops there, it is another story. Now he refuses to patronize Chapter One:the Modern Local because he doesn't want to spend any money locally since the owners aren't latino. Is that racist or what?? Why not cheer on ANY new business that is doing well in Santa Ana if you love this city so much? Santa Ana is just beginning to get past the reputation of being an unsafe, downright dangerous, place to live or play. IMO, just be happy that new businesses are coming.

  Ask your kids if they feel the same. They are the future. You are the past.

  • What I said was that Mother's was a bad fit for Santa Ana - and that is probably still true unless you overlook our demographics. I might be into their food now but none of my kids would eat any of that stuff.

    You can spin O'Connor's words but he said what he said. He should apologize. And no, I don't have a problem with him being white. I have a problem with him being anti-Latino. Two different things.

    Where were you BTW, when the Usual Suspects stopped a Buffalo Wild Wings from coming here? I fought for that franchise. What about you?

• Oh and one last thing...I have no major opinion about the PBID, but cook is right. It is a property tax!!! It has nothing to do with tenants. If the property owners aren't happy with it, then it can be amended or abolished - whatever. But this post was simply ridiculous because all of the businesses mentioned were renters, and if the owners want to raise rent after years of subsidizing (sometimes charging as little as 50 cents per sf), then more power to them.

  • You really believe the owners won't pass that tax onto the renters? Wow. You are quite naive.

    And amending it has already happened. Getting rid of it I think may be impossible.

    As for subsidizing, you really think Archer is paying any rent for his place? Doubt it!

• You may WISH that's what you said about Mother's Market, but that's NOT what you said

  • Oh no maybe I'll get banned from buying tofu dogs there!

• “You can’t have the same shop, the same stores, the same exact same quinceanera shop across from the exact same quinceañera shop…exact same thing over and over again and expect to be successful. Times have changed. Fourth Street should change with those times.”

  THE COMMENT "IS" IGNORANT AT BEST.

  The urbanists objective is to produce same types and replicas of businesses to cater to their target market. So this critical argument same/similar businesses for one is hipocritical.

  Success in providing to a target market is market driven. When a business type is oversaturated it will me self weeding........ determined by the target market.

  All target markets have a culture aspect or are cultural in nature........there is the hip hop culture,the urbanists culture ,the ethnic culture, the life style culture,the age culture ect.

  Marketing
  From Wikipedia, the free encyclopedia

  Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.[1] It generates the strategy that underlies sales techniques, business communication, and business developments.[1] It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.[1]

  Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries.[citation needed] The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.[citation needed]

  The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[2] It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.[2]