Free admission at over 40 So. Cal museums this Saturday, Jan. 25

Los Angeles, CA (November 6, 2019)— SoCal Museums announces the 15th Annual Museums Free-for-All on Saturday, January 25, 2020. Over 40 museums—presenting art, cultural heritage, natural history, and science—will open their doors and invite visitors to attend free of charge.

“We’re proud to celebrate 15 years of Free-for-All, welcoming visitors across Southern California to enjoy a wide variety of museums. It’s a great chance to revisit old favorites or discover something new,” said Jennifer Caballero, SoCal Museums President and Marketing Director at the Skirball Cultural Center. “I’m always impressed by the range of cultural offerings. From cars to Cold War artifacts to modern art, there’s something for everyone.”

Museums Free-for-All also serves as a reminder that free visitor days are available year-round at museums across Southern California. A calendar of free days can be found at socalmuseums.org/free.

This offer is for general museum admission only and does not apply to specially ticketed exhibitions. Regular parking fees apply at each museum.

Consult individual museum websites for hours, directions, and other visitor information.

Participating Museums

• Academy Museum of Motion Pictures
• American Museum of Ceramic Art
• Automobile Driving Museum
• Autry Museum of the American West
• Bowers Museum
• The Broad
• California African American Museum
• California Science Center
• Cayton Children’s Museum
• Columbia Memorial Space Center
• Craft Contemporary
• Descanso Gardens
• Forest Lawn Museum
• Fowler Museum at UCLA
• Frederick R. Weisman Museum of Art
• Getty Center Museum
• Getty Villa Museum
• Glendora Historical Society
• Hammer Museum
• Heroes Hall Veterans Museum
• ICA LA
• Japanese American National Museum
• Kidspace Children’s Museum
• La Brea Tar Pits
• LA Plaza de Cultura y Artes
• LACMA
• Los Angeles County Fire Museum
• Los Angeles Museum of the Holocaust
• MOCA (Museum of Contemporary Art, Los Angeles)
• Muckenthaler Cultural Center
• Museum of Tolerance – Participating on Sunday, January 26 only
• Natural History Museum of Los Angeles County
• OCMA (Orange County Museum of Art)
• Pomona College Museum of Art
• Rancho Santa Ana Botanic Garden
• Santa Barbara Historical Museum
• Santa Barbara Museum of Art
• Santa Barbara Museum of Natural History (Please note free admission is for the museum only, not the Sea Center.)
• Skirball Cultural Center
• Sunnylands Center & Gardens
• The International Printing Museum
• The Wende Museum
• Torrance Art Museum
• USC Fisher Museum of Art
• USC Pacific Asia Museum
• Valley Relics Museum

SoCal Museums (SCM) is a group of marketing and communications professionals from museums all over Southern California. The mission of the organization is to foster dialogue between marketing and communications museum professionals in Southern California in order to learn from each other, network, conceptualize and execute ways to increase visitation to and awareness of museums in Southern California, and develop collaborative opportunities between museums.